The first and most important aspect to marketing your property is calculating the asking price. We firmly believe in an honest approach to valuation and are conscious to neither undersell your property nor to overvalue it in order to gain your instruction. Our valuations are based purely on our vast knowledge of current market trends and from access to an extensive database of property sales figures.
To commence the marketing operation, we call to measure up your property and take both exterior and interior photographs with a view to preparing our high quality Schedule of Particulars which are then submitted to you for approval.
When the particulars have been approved by you, a window display card is prepared and displayed in our office.
All our properties are featured on the Internet – both on our own website (www.macphee.co.uk) and on the internationally recognised Rightmove website (www.rightmove.co.uk). As technology is advancing, the Internet has become the main means of viewing and selecting properties and we have therefore found newspaper advertising to be less and less necessary. However, further advertising can be agreed with you, as and when required.
We have strong links with many national newspapers and magazines and our properties regularly feature, free of charge, in such publications.
The property will be included in our colour Property List, which is a brochure consisting of a photograph and paragraph description of all properties which this firm has on the market.
Should you require it, a ‘For Sale’ sign will be displayed at the property. The ‘For Sale’ sign is however optional, but we do find it to be a useful marketing tool.
Through the Property Department of MacPhee & Partners we control the marketing throughout, with all viewings being arranged by us, to suit your convenience. This “vetting” of viewers serves as a form of security check and enables us to carry out viewing follow-ups before reporting back to you with any feedback. We are always available to provide advice on any aspect of the marketing of your property and will give honest recommendations on considering/negotiating offers or on setting a ‘Closing Date’ based on the market response to your property. Should a ‘Closing Date’ for offers be required, then again, this would be arranged by the Property Department by fixing a time and date to suit you, and notifying all interested parties.